from zou's slideshow
2008/JUN/29 WORLD INDUSTRIAL DESIGN DAY
3...2...1...LAUNCH!
WORLD PREMIERE FOR GLOBAL EVENT
"Design-cruise" for young local designers – sounds nice, doesn't it? This was one of the activities at the Shanghai event on the World Industrial Design Day (WIDD), celebrated on a sunny Sunday afternoon. After a workshop where students worked on different solutions to a design task, the event continued with speeches by international design studios in Shanghai. WILDDESIGN was one of them and zou gave a presentation on how to integrate considerations of brand identity in the product design process.
zou talking, and talking, and talking. and people listening.
The idea of the World Industrial Design Day is to present a series of events around the globe to support a better understanding of industrial design. It was first declared on June 29, 2007 on the occasion of the International Council of Societies of Industrial Design (Icsid) 50th anniversary. The first celebration was to be held one year later, so SIM design and our friend Bruno Graf decided to promote this occasion in China and arrange an activity in Shanghai. Well done, guys.
SLAUGHTERHOUSE VENUE
The selection of winning products took place at 1933 Old Millfun, a wonderfully mysterious venue that used to be a slaughterhouse. It was cleaned up and transformed into a creative hub and has hosted a Shanghai pecha kucha night as well as the Shanghai Creative Industries Week and several big brand events.
Now, what is that geometric block on the international WIDD event poster (left)? We checked it out and found it was designed by a German professor in Communication Design, Uwe Loesch. Being a professor and all, we guess he must know what he is doing. In creating the poster, Loesch was inspired by Plato. The shape is a polyhedron and the relationship of the sides are constructed as a golden ratio where (a+b)/a=a/b. The motif demonstrates the transformation of a two-dimensional surface into a three dimensional object, and also symbolizes that design is always a result of aesthetics and mathematics. Alright Loesch, if you say so!
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